MKTG 3345 - Logistics

3 hrs

Study of the concepts, principles and techniques used in managing the physical distribution process. Topics include purchasing inventory, transportation, pricing, wholesaling and retailing. This professional seminar explores being a professional and effective marketer from sales, analytics, logistics, budgeting for ROI, spreadsheet manipulation, analytics, and data mining, to understanding ethics and supply chains as they relate to marketing communications and promotions. Students will also explore their personal professionalism and communication skills. Local business leaders and chambers of commerce will help to deliver guest lectures in key subject areas.
Prerequisites: ACCT 2311, ACCT 2312, ECON 2301, ECON 2302, MKTG 3331.
Offered: Fall.