MKTG 4385 - International Marketing and Emerging Markets

3 hrs

Focuses on strategies developed by firms to enter foreign markets. An appreciation of cultural, political, environmental, legal and social influences on the full market mix. Students will actively share research on a particular emerging consumer market in the world. They will study cultures, stereotypes, customs, habits, marketplaces, development, NGO’s gatekeepers, local retail environments, marketing strategies, and multinational corporations’ innovations for the market’s consumers. Students will be involved with outside activities.
Prerequisites: ACCT 2311, ACCT 2312, ECON 2301, ECON 2302, MKTG 3331.
Offered: Spring.