MKTG 8310 - Marketing Analytics

Prepares managers with the abilities to identify and to quantify competitive advantages that emanate from leveraged analytics. Students will gain keen insight into frameworks which enable them to address marketing strategies; and employ marketing analytics in order to make data-driven decisions. Topics covered include quantifying consumer value, preference measurements, attitudinal and behavioral market segmentation, consumer targeting, product management and pricing. Emphasizes realworld applications that involve frameworks, cases, short assignments and action learning exercises.
Prerequisite(s): Admission in the MS in Business Analytics Degree
Fee: $25.