MKTG 3310 - La Campana: Creating an Effective Hispanic Marketing Campaign

3 hour(s)

Reviews case studies and elements of marketing plans to understand how to customize strategies to target Hispanics. This course will address effective Hispanic marketing campaigns, and culture’s effect on research, strategic planning, branding, and the marketing mix. It will also explore the use of alternative media and non-traditional sources for message delivery. Grading Basis: Letter Grade Repeatable for credit: No