MKTG 3351 - Principles of Advertising

3 hour(s)

This interactive course is designed to enhance the student’s understanding of the essential role advertising plays in the marketing process. Students will learn the steps to developing great creative; how to generate the right insight to drive brand equity and business success; how to brief and pitch; how to assess the agency’s work; the media planning process for effective campaigns; and how to inspire their agencies to produce great work. Grading Basis: Letter Grade Repeatable for credit: No
Prerequisite: MKTG 3331