MKTG 4345 - Principles in Advertising

3 hrs

This interactive course is designed to enhance the students’ understanding of the essential role advertising plays in the brand marketing process. One will learn the steps to developing great creative; generating the right insight to drive brand equity and business success; how to be a better briefer; how to assess the agency’s work; the media planning process for effective campaigns; and how to inspire their agencies to produce great work.
Prerequisite: MKTG 3331.
Offered: Spring.