COMM 2301 - Introduction to Mass Media

3 hrs

History and process of mass communication; types of print and non-print media (including newspapers, magazines, books, cinema, radio, television); impact and control; media support systems (including advertising, public relations, news industry, music industry, auxiliary services); technological advances and future prospects. (TCCN: COMM 1307).
Prerequisite: ENGL 1313 or consent of instructor.
Fee: $5.
Offered: Fall.

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