Undergraduate Catalog 2017-2018 
    
    Mar 28, 2024  
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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MKTG 3300 - La Cultura: An Overview of Hispanic Marketing

3 hrs
Introductory course studies the importance of the U.S. Hispanic market and details the demographics, psychographics, economic impact, cultural and behavioral differences, and unique needs of the market. It also includes theory and a brief overview of race and marketing in the United States.



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