Undergraduate Catalog 2018-2019

May 04, 2024

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Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

Marketing, BBA

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This major does not require a minor.

Total number of hours required for this degree:
122 semester hours

Total number of hours required in major:
81 semester hours

Total number of advanced hours required in major:
69 semester hours

Specific Courses Required in Major:

MKTG 3305 - Ethnography of Culture in the Market Place 3 hrs
MKTG 3331 - Principles of Marketing 3 hrs
MKTG 3345 - Logistics 3 hrs or
MKTG 3355 - Principles of Sales and Promotion 3 hrs
MKTG 4330 - Executing Campaign for a Latino Community Research Project 3 hrs
MKTG 4343 - Innovations in Retail Marketing 3 hrs
MKTG 4345 - Principles in Advertising 3 hrs
MKTG 4325 - Marketing Research Project 3 hrs or
MKTG 4375 - Consumer Behavior 3 hrs
MKTG 4385 - International Marketing and Emerging Markets 3 hrs
MKTG 4391 - Marketing Internship 3 hrs
MKTG 4395 - Marketing Management 3 hrs
BADM 3343 - Research Methods 3 hrs
CISS 3350 - Information Systems and Information Technology 3 hrs
MGMT 3344 - Production/Operations Management 3 hrs
MGMT 4395 - Business and Society 3 hrs
6 advanced hours in business courses
36 hours in the Bachelor of Business Administration Core

Additional Required course: 3 hrs

CISS 1310 - Current Concepts of Information and Computer Technology 3 hrs

General Education courses required:

ECON 2301 - Principles of Economics I 3 hrs
MATH 1304 - College Algebra 3 hrs

Suggested Sequence of Courses:

Required for BBA in Marketing

Fall - Year One

ENGL 1313 - Composition I 3 hrs
MATH 1301 - Mathematics for the Liberal Arts Quantitative Reasoning 3 hrs or
MATH 1304 - College Algebra 3 hrs

One of the Following: 3 hrs

One of the Following: 3 hrs

THSA 1300 - The Catholic Imagination 3 hrs
THSA 1310 - Introduction to Spirituality and Providence 3 hrs
THSA 1320 - Reading the Bible 3 hrs
THSA 3383 - Leadership: Women and Spirituality (Students in Honors program only) 3 hrs (Students in Honors program only)

Total: 15 hrs

Spring - Year One

One of the Following: 3 hrs

ARTS 1361 - Art Appreciation 3 hrs
DRAM 2301 - Theater Appreciation 3 hrs
COMM 2310 - Introduction to Film 3 hrs
MUSI 2331 - Listening to Music 3 hrs
MUSI 1151 - University Choir 1 hr
MUSI 1152 - University Choir 1 hr
MUSI 1155 - Ensemble 1 hr
MUSI 1160 - Choral Union 1 hr
MUSI 1161 - Choral Union 1 hr
MUSI 1170 - OLLU Band 1 hr
MUSI 1171 - OLLU Band 1 hr
MUSI 2128 - Lake Effect 1 hr
MUSI 2135 - Mariachi De Los Santos 1 hr
MUSI 2151 - University Choir 1 hr
MUSI 2152 - University Choir 1 hr
MUSI 2160 - Choral Union 1 hr
MUSI 2161 - Choral Union 1 hr
MUSI 2170 - OLLU Band 1 hr
MUSI 2171 - OLLU Saints Pep Band 1 hr
The following Ensembles are eligible when taking MUSI 1155 (Brass, Guitar, Orchestra, Percussion, String, Vocal, Wind)

One of the Following: 4 hrs

ANTH 2353 - Introduction to Biological Anthropology 3 hrs
ANTH 2453 - Introduction to Biological Anthropology 4 hrs
BIOL 1400 - Introduction to Life Sciences 4 hrs
BIOL 1401 - General Biology I 4 hrs
BIOL 1402 - General Biology II 4 hrs
BIOL 1410 - Environmental Science 4 hrs
BIOL 1421 - General Human Anatomy and Physiology I 4 hrs
BIOL 1422 - General Human Anatomy and Physiology II 4 hrs
BIOL 2300 - Introduction to Evolution 3 hrs
CHEM 1401 - General Chemistry I 4 hrs
CHEM 1402 - General Chemistry II 4 hrs
PHSC 1400 - Introduction to Physical Science 4 hrs
PHSC 1411 - Physical Science I 4 hrs
PHSC 1412 - Physical Science II 4 hrs

One of the Following: 3 hrs

ECON 2301 - Principles of Economics I 3 hrs
POLS 1301 - American Government 3 hrs
PSYC 1305 - Introduction to Psychology 3 hrs
SOCI 1301 - Introduction to Sociology 3 hrs

Total: 13 hrs

Fall - Year Two

ACCT 2311 - Principles of Accounting I 3 hrs
ECON 2302 - Principles of Economics II 3 hrs
PHIL 2321 - Introduction to Philosophy 3 hrs
Additional 2 or 3 credit hrs*

One of the Following: 3-4 hrs

ARTS 2361 - Global Perspectives in Art History 3 hrs
ANTH 2351 - Cultural Anthropology 3 hrs
CMAS 1301 - Introduction to Mexican American Studies 3 hrs
ENGL 2331 - Introduction to World Literature I 3 hrs
HIST 1355 - World History: People and Events to 1600 3 hrs
SPAN 1411 - Elementary Spanish I 4 hrs
SPAN 1412 - Elementary Spanish II 4 hrs
SPAN 2311 - Intermediate Spanish I 3 hrs
SPAN 2312 - Intermediate Spanish II 3 hrs
CDIS 2341 - American Sign Language I 3 hrs
CDIS 2342 - American Sign Language II 3 hrs
Or any Foreign Language course transferred from another institution

Total: 14-16 hrs

Spring - Year Two

ACCT 2312 - Principles of Accounting II 3 hrs
BADM 3318 - Business Analytics l 3 hrs
DRAM 2312 - Oral Communication 3 hrs
MKTG 3331 - Principles of Marketing 3 hrs

One of the Following: 3 hrs

Total: 15 hrs

Fall - Year Three

BADM 3362 - Legal Concepts of Business I 3 hrs
CISS 3350 - Information Systems and Information Technology 3 hrs
FINC 3321 - Business Finance 3 hrs
MGMT 3350 - Principles of Management 3 hrs
MKTG 3345 - Logistics 3 hrs or
MKTG 3355 - Principles of Sales and Promotion 3 hrs

Total: 15 hrs

Spring - Year Three

Total: 15 hrs

Fall - Year Four

BADM 3343 - Research Methods 3 hrs
MGMT 3344 - Production/Operations Management 3 hrs
MGMT 4395 - Business and Society 3 hrs
MKTG 4330 - Executing Campaign for a Latino Community Research Project 3 hrs
MKTG 4325 - Marketing Research Project 3 hrs or
MKTG 4375 - Consumer Behavior 3 hrs

Total: 15 hrs

Spring - Year Four

MKTG 4385 - International Marketing and Emerging Markets 3 hrs
MKTG 4391 - Marketing Internship 3 hrs
MKTG 4395 - Marketing Management 3 hrs
MGMT 4396 - Management Strategy and Policy 3 hrs
Advance Business 3 hrs
Advance Business 3 hrs

Total: 18 hrs

Note(s):

The following components are required in all degrees:
General education, major, and validation of completion of:

overall semester hours - 122
institutional semester hours - 45
overall advanced hours - 36
institutional advanced hours - 24

Required General Education courses:

MATH 1304 , ECON 2301

Other required course:

Foreign language requirement, if any:
None

Acceptable minor fields:
None required (see “Minors for School of Business and Leadership Students” in the introduction to the SBL section)

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