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Kinesiology |
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KINE 1131 - Dance 1 hr
Activity courses are numbered 1101-1261. All courses are coeducational unless otherwise indicated; may be taken once for credit. BL Ballroom/Swing Dance - couples only $4
CW Country Western Dance - couples only $4
HH Hip-Hop Dance $4
I International Dance $4
J Jazz Dance $4
M Mexican Dance $4
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KINE 1131CW - Dance - Country Western Dance (Couples Only) 1 hr
Activity courses are numbered 1101-1261. All courses are coeducational unless otherwise indicated; may be taken once for credit.
Fee: $4.
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KINE 1131HH - Hip Hop Dance 1 hr
Activity courses are numbered 1101-1261. All courses are coeducational unless otherwise indicated; may be taken once for credit.
Fee: $4.
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KINE 1131I - Dance - International Dance 1 hr
Activity courses are numbered 1101-1261. All courses are coeducational unless otherwise indicated; may be taken once for credit.
Fee: $4.
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KINE 1131J - Dance - Jazz Dance 1 hr
Activity courses are numbered 1101-1261. All courses are coeducational unless otherwise indicated; may be taken once for credit.
Fee: $4.
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KINE 1131M - Dance - Mexican Dance 1 hr
Activity courses are numbered 1101-1261. All courses are coeducational unless otherwise indicated; may be taken once for credit.
Fee: $4.
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KINE 1141 - Aquatics 1 hr
Activity courses are numbered 1101-1261. All courses are coeducational unless otherwise indicated; may be taken once for credit. B Beginning Swimming $5
I Intermediate Swimming $5
WA Water Aerobics $4
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KINE 1141B - Aquatics - Beginning Swimming 1 hr
Activity courses are numbered 1101-1261. All courses are coeducational unless otherwise indicated; may be taken once for credit.
Fee: $5.
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KINE 1141I - Aquatics - Intermediate Swimming 1 hr
Activity courses are numbered 1101-1261. All courses are coeducational unless otherwise indicated; may be taken once for credit.
Fee: $5.
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KINE 1141WA - Aquatics - Water Aerobics 1 hr
Activity courses are numbered 1101-1261. All courses are coeducational unless otherwise indicated; may be taken for credit once.
Fee: $4.
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KINE 1241 - ARC Lifeguard Training 2 hrs
American Red Cross Lifeguard Training certification.
Prerequisite: KINE 1141 - Aquatics or equivalent.
Fee: $9.
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KINE 1261 - Outdoor Education 2 hrs
Basic skills involving camp craft, trips, nature and recreational activities.
Fee: $18.
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KINE 1310 - Foundations of Kinesiology 3 hrs
Overview of the kinesiology sub-disciplines and professional opportunities. Historical, philosophical, sociological, psychological, biomechanical and physiological aspects of kinesiology.
Offered: Spring.
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KINE 2190 - Selected Issues in Kinesiology 1 hr
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
Fee: varies with topic.
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KINE 2290 - Selected Issues in Kinesiology 2 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
Fee: varies with topic.
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KINE 2310 - Wellness Lifestyle 3 hrs
An analysis of a healthy existence based on the seven dimensions of wellness. Wellness encompasses not only the body, but also emotions, thoughts, attitudes and feelings.
Offered: Fall, Spring.
(GE)
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KINE 2315 - Measurement and Evaluation 3 hrs
Measurement theory and statistics used in the analysis, evaluation, and interpretation of data regarding human performance in different environments.
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KINE 2320 - Basic Nutrition 3 hrs
This is a basic course of nutrition, designed to provide students with a broad understanding of the basic principles of nutrition. The essential nutrients and their functions will be examined, as well as nutritional behaviors that promote optimal nutrition and disease prevention throughout the life cycle. Energy balance, nutrition for fitness, and food safety will also be included.
Offered: Fall, Spring, Summer.
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KINE 2372 - First Aid/CPR and Personal Safety 3 hrs
The American Red Cross First Aid Responding to Emergencies certification course. How to recognize and respond to emergencies before medical help arrives. Personal safety information, skills, habits and attitudes.
Fee: $20.
Offered: Fall, Spring.
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KINE 2390 - Selected Issues in Kinesiology 3 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
Fee: varies with topic.
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KINE 2490 - Selected Issues in Kinesiology 4 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
Fee: varies with topic.
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KINE 2590 - Selected Issues in Kinesiology 5 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
Fee: varies with topic.
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KINE 2690 - Selected Issues in Kinesiology 6 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
Fee: varies with topic.
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KINE 3281 - Advanced Techniques 2 hrs
Evaluation and analysis of motor performance as related to exercise and/or sport; construction of lesson plans for teaching units; coaching and officiating techniques. May be repeated for credit when topics vary.
Prerequisite: Junior standing or consent of the instructor.
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KINE 3333 - Exercise and Sports Psychology 3 hrs
Cultivates an understanding of human thought, emotion, and behavior in physical activity by exploring the psychological aspects of fitness, exercise, health, and wellness, as well as the aspects of competitive sport participation.
Prerequisite: PSYC 1305 or consent of the instructor
Offered: Spring of Even Years.
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KINE 3351 - Teaching Health & Physical Education 3 hrs
Prepares students to teach concepts of health and physical education at all grade levels from elementary to high school. Students will learn how to assess health and fitness levels among student populations, and to design and implement grade-appropriate health and physical activities to improve physical performance and function.
Fee: $5.
Offered: Spring of Odd Years.
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KINE 3352 - Teaching Health/Physical Education: Secondary 3 hrs
Objectives, strategies, methods and materials for teaching health and physical education from middle school through high school.
Offered: Fall, Spring.
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KINE 3360 - Exercise Physiology 3 hrs
Examines physiological bases of exercise and physical conditioning; measurement of metabolic and neuromuscular efficiency during exercise; provides an introduction to the neurological basis of motor learning.
Prerequisites: BIOL 1421 , BIOL 1422 .
Fee: $20.
Offered: Fall, Spring.
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KINE 3365 - Motor Development 3 hrs
Identify and examine the characteristics and current issues related to the physical growth, development, and motor performance of human beings across the lifespan.
Prerequisites: BIOL 1421 , BIOL 1422 .
Offered: Fall of Even Years.
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KINE 3374 - Prevention and Care of Athletic Injuries 3 hrs
Study of proper training and conditioning. Techniques and procedures for emergencies; diagnostic, preventive and remedial measures. Organization of a training room.
Prerequisites: BIOL 1421 , BIOL 1422
Fee: $20.
Offered: Fall of Odd Years.
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KINE 3375 - Exercise and Sports Sociology 3 hrs
Develops an understanding of the shared beliefs and social practices of exercise and sports activities in a multicultural society.
Prerequisite: SOCI 1301 or consent of instructor.
Offered: Fall of Even Years.
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KINE 3377 - Biomechanics 3 hrs
Scientific analysis of fundamental movements and basic movement patterns; application of biomechanical and anatomical kinesiology principles to human motion; application to teaching movement.
Prerequisites: BIOL 1421 , BIOL 1422 .
Fee: $20.
Offered: Fall, Spring.
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KINE 3381 - Advanced Techniques 3 hrs
Evaluation and analysis of motor performance as related to exercise and/or sport; construction of lesson plans for teaching units; coaching and officiating techniques. May be repeated for credit when topics vary.
Prerequisite: Junior standing or consent of the instructor.
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KINE 4160 - Selected Topics in Kinesiology 1 hr
In-depth study of specialized topic chosen by instructor. May be repeated for credit when topics vary.
Fee: varies with topic.
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KINE 4260 - Selected Topics in Kinesiology 2 hrs
In-depth study of specialized topic chosen by instructor. May be repeated for credit when topics vary.
Fee: varies with topic.
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KINE 4301 - Fitness Testing & Measurement 3 hrs
Teaches how to assess general and specific parameters of health and fitness through several field and laboratory testing methods. Skills developed in this course are applicable to the development of exercise programs for various populations. Material is guided by some of the discipline’s leading certificate-granting entities, including the American College of Sports Medicine and the National Strength and Conditioning Association.
Prerequisites: BIOL 1421 , BIOL 1422 , KINE 3360 or consent of instructor
Fee: $50.
Offered: Fall, Spring.
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KINE 4305 - Worksite Health Promotion 3 hrs
Exposes students to the field of worksite health promotion. Reviews well-established health-promotion programs and their impacts on the health status and productivity of employees at various worksite settings. Examines the components of the health-promotion model and requires students plan theory-based incentive programs designed to promote positive lifestyles among employees.
Offered: Fall, Spring.
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KINE 4331 - Sports Management 3 hrs
Develop an understanding of the organizational and administrative principles for directing programs and facilities in physical education, intramurals and athletics, as well as the sport, fitness, and leisure industries.
Prerequisite: Junior standing or consent of instructor.
Offered: Spring of Odd Years.
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KINE 4335 - Physical Aging 3 hrs
Develop an understanding of the anatomical, physiological, social and emotional changes that accompany the aging process and their implications in human movement. Health promotion and maintenance, disease prevention, and exercise program development will also be studied.
Prerequisite: Junior standing or consent of instructor.
Offered: Fall of Odd Years.
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KINE 4350 - Senior Seminar in Kinesiology 3 hrs
Integration of knowledge and practice of kinesiology and individual professional activity at an advanced level using research, oral presentation, a series of conferences and role playing experiences related to the various aspects of kinesiology as a career. Internships, employment opportunities, ethical issues, and other related activities are reviewed.
Prerequisites: 24 semester hours of KINE.
Offered: Spring of Even Years.
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KINE 4355 - Senior Experience in Kinesiology 3 hrs
Includes internship, research, student teaching.
Prerequisites: 20 semester hours of KINE.
Offered: Fall, Spring.
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KINE 4360 - Selected Topics in Kinesiology 3 hrs
In-depth study of specialized topic chosen by instructor. May be repeated for credit when topics vary.
Fee: varies with topic.
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KINE 4460 - Selected Topics in Kinesiology 4 hrs
In-depth study of specialized topic chosen by instructor. May be repeated for credit when topics vary.
Fee: varies with topic.
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KINE 4560 - Selected Topics in Kinesiology 5 hrs
In-depth study of specialized topic chosen by instructor. May be repeated for credit when topics vary.
Fee: varies with topic.
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KINE 4660 - Selected Topics in Kinesiology 6 hrs
In-depth study of specialized topic chosen by instructor. May be repeated for credit when topics vary.
Fee: varies with topic.
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Leadership Studies |
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LEAD 3190 - Selected Topics in Leadership 1 hr
In-depth study of specialized topic chosen by instructor. May be repeated for credit with departmental approval.
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LEAD 3192 - Being a Leader 1 hr
Students are introduced to leadership qualities and traits, including integrity, dedication, magnanimity, humility, creativity, and fairness. The students will learn the difference between managers and leaders. Students are introduced to conflict management skills. The lessons are presented by using case studies, small learning teams, and guest lecturers. Upon completion of this course, students will have a good understanding of the leadership traits required to lead in today’s dynamic environment.
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LEAD 3194 - Climbing the Ladder in Corporate America 1 hr
Students are introduced to leadership qualities and traits, including integrity, dedication, magnanimity, humility, creativity, and fairness. The students will learn the difference between managers and leaders. Students are introduced to conflict management skills. The lessons are presented by using case studies, small learning teams, and guest lecturers. Upon completion of this course, students will have a good understanding of the leadership traits required to lead in today’s dynamic environment.
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LEAD 3196 - Starting Growing and Maintaining a Business 1 hr
Students are introduced to leadership qualities and traits, including integrity, dedication, magnanimity, humility, creativity, and fairness. The students will learn the difference between managers and leaders. Students are introduced to conflict management skills. The lessons are presented by using case studies, small learning teams, and guest lecturers. Upon completion of this course, students will have a good understanding of the leadership traits required to lead in today’s dynamic environment.
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LEAD 3290 - Selected Topics in Leadership 2 hrs
In-depth study of specialized topic chosen by instructor. May be repeated for credit with departmental approval.
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LEAD 3300 - Foundations of Leadership 3 hrs
Introduction to the history and theory of leadership, to critical thinking and methods of inquiry as they bear on the subject of leadership, to the ethics of leadership, to basic leadership competencies, to relevant leadership contexts, and to leading groups and individuals.
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LEAD 3301 - History and Theories of Leadership 3 hrs
History of theories of leadership. Analysis of historical concepts and contemporary theories of leadership. Emphasis on application of theoretical concepts, and to actual leadership situations.
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LEAD 3302 - Leadership in Organizations and Society 3 hrs
Focus on leadership theory and research within and across formal organization settings such as public/private, profit/non-profit, professional/non-professional, and unitary/multi-divisional. Examination of rational, natural and open systems and how leadership differs in each system.
Prerequisite: LEAD 3300 .
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LEAD 3311 - Multi-Cultural Issues in Leadership Bilingually Taught 3 hrs
Examines cultural styles of leadership and various leaderships styles which can be employed in different cultural settings. Students will examine the role of culture in attitudes toward society, family and work. The course will be taught bilingually in both Spanish and English.
Prerequisites; SPAN 1411 , SPAN 1412 , SPAN 2311 , SPAN 2312 , LEAD 3300 . May not receive credit for LEAD 3311 and LEAD 3312 .
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LEAD 3312 - Multi-Cultural Issues in Leadership 3 hrs
Examines cultural styles of leadership and various leadership styles which can be employed in different cultural settings. Students will examine the role of culture in attitudes toward society, family and work.
Prerequisite: LEAD 3300 . May not receive credit for LEAD 3311 and LEAD 3312.
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LEAD 3314 - Gender Issues in Leadership 3 hrs
Examines gender issues by exploring how gender influences human development, achievement, self-concepts, family roles, work life and social institutions such as the legal system. Gender perceptions as they relate to leadership styles will be explored in detail.
Prerequisite: LEAD 3300 .
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LEAD 3333 - Leadership in Community and Political Contexts 3 hrs
Examination of leadership in non-profit sector organizations ranging from national to small neighborhood associations. Examination of responsibility for leadership as it pertains to voluntary organizations. Informal and formal processes by which power and authority are exercised and leadership is selected within a political system in various settings.
Prerequisite: LEAD 3300 .
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LEAD 3390 - Selected Topics in Leadership 3 hrs
In-depth study of specialized topic chosen by instructor. May be repeated for credit with departmental approval.
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LEAD 4303 - Leadership Decision Process 3 hrs
Focus on models and techniques that support effective and efficient decision processes. Provides experiential focus on the identification and avoidance of known cultural and cognitive biases, and other process pitfalls that can seriously hinder successful leadership decision-making.
Prerequisite: LEAD 3300 .
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LEAD 4304 - Leadership Systems: Strategy and Process 3 hrs
Focus on strategic planning methodologies and issues leaders must address. Emphasis will be on application of contemporary theory, methods and techniques for developing and sustaining organizational strategies.
Prerequisites: LEAD 3300 , LEAD 4303 .
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Management |
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MGMT 2190 - Selected Issues in Management 1 hr
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
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MGMT 2290 - Selected Issues in Management 2 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
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MGMT 2390 - Selected Issues in Management 3 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
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MGMT 2490 - Selected Issues in Management 4 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
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MGMT 2590 - Selected Issues in Management 5 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
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MGMT 2690 - Selected Issues in Management 6 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
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MGMT 2790 - Selected Issues in Management 7 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
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MGMT 2890 - Selected Issues in Management 8 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
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MGMT 2990 - Selected Issues in Management 9 hrs
Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
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MGMT 3344 - Production/Operations Management 3 hrs
Decision models and their use in production and operations management. Introduction to basic quantitative methods with emphasis on analytical techniques and optimal control, combined with practical usage of computer software. Forecasting, resource allocation, waiting line, capital budgeting, inventory, and quality control among other areas considered.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3350 , three semester hours of statistics.
Offered: Fall, Summer.
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MGMT 3346 - Purchasing and Material Management 3 hrs
Acquisition of goods and services from needs assessment, negotiation, purchasing procedures, vendor relations, contract management, receiving, inventory and materials management, and production control, with domestic and international approaches.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 .
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MGMT 3348 - Productivity and Quality Management 3 hrs
Study of the processes used to manage and improve quality and productivity in production and service environments. Uses systems management approach to apply continuous improvement philosophies and tools with applied projects.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3344 , three semester of statistics.
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MGMT 3350 - Principles of Management 3 hrs
An introduction to the environment and management of today’s organizations. Overview of management functions, theory, organizational development and operational effectiveness. Emphasis on individual and team behavior, managerial decision-making and communication, social responsibility and ethical professional conduct.
Offered: Fall, Summer.
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MGMT 3352 - Organizational Behavior 3 hrs
Analysis of individuals, group and organization-level behavior as factors in organizational productivity. Emphasis on fundamental concepts crucial to effective utilization of human resources, including human learning, motivation, attitudes, communication, perception, cultural diversity and change.
Prerequisite: MGMT 3350 .
Fee: $50.
Offered: Spring.
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MGMT 3354 - Human Resources Management 3 hrs
Examines the nature of human resource development and utilization through planning, forecasting, job design, recruitment, selection, training, assessment and structuring of reward systems. Emphasizes the development of a highly motivated and productive workforce; explores the impact of intercultural differences and the complexities of human resources management in a global society.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3350 .
Offered: Spring.
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MGMT 3355 - Selection and Training of Personnel 3 hrs
Analysis and projection of manpower needs; testing, evaluation, selection and orientation of current and prospective personnel; design and administration of training programs.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3350 .
Offered: Spring.
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MGMT 3357 - Compensation Administration 3 hrs
Internal and external determinants of compensation within an organization; role of job analysis, job evaluation and compensation survey; analysis of total compensation package, including monetary and non-monetary rewards; problem encountered in compensation administration.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3350 .
Offered: Fall.
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MGMT 4351 - Industrial Relations 3 hrs
Description and analysis of management’s labor relations philosophy and practices in union recognition, collective bargaining, grievance management and current trends and issues in American labor relations.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3350 .
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MGMT 4361 - Intercultral Communication in the Global Workplace 3 hrs
Designed to sensitize supervisors and employees to the dynamics of the multicultural workplace and the value of diverse belief and value systems. Examines personal styles and biases, perception of differences and culture shock. Offers practical guidelines for cross-cultural patterns of written and oral communication and a broad range of issues and skills crucial to intercultural encounters.
Prerequisites: ENGL 1313 , ENGL 1314 .
Offered: Spring.
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MGMT 4391 - Management Internship 3 hrs
A practice based learning opportunity, with a business, governmental or non-profit employer supervised by a sponsoring faculty member. Research and written reports required.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , CISS 1310 , MGMT 3350 , faculty approval and completion of an approved Academic Internship Learning Plan.
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MGMT 4393 - Special Studies in Management 3 hrs
In-depth study of specialized topic(s) chosen by instructor. May be repeated for credit when topics vary.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3350 .
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MGMT 4395 - Business and Society 3 hrs
Moral and social content of business decision making, including the historical development of social responsibility in national and international business; contemporary ethnic and social issues confronting multinational corporations today.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 .
Offered: Fall, Summer.
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MGMT 4396 - Management Strategy and Policy 3 hrs
Integrative approach to strategy formulation and implementation from domestic and international perspectives. Primary areas of business are emphasized throughout integration of functional knowledge with social, political, ethical, technological and international dimensions of managerial decision making.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , CISS 1310 , FINC 3321 , MGMT 3344 , MGMT 3350 , MKTG 3331 , three semester hours of statistics, senior standing (90 semester hours).
Fee: $25.
Offered: Spring, Summer.
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Marketing |
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MKTG 2190 - Selected Issues in Marketing 1 hr
Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
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MKTG 2290 - Selected Issues in Marketing 2 hrs
Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
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MKTG 2390 - Selected Issues in Marketing 3 hrs
Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
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MKTG 2490 - Selected Issues in Marketing 4 hrs
Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
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MKTG 2590 - Selected Issues in Marketing 5 hrs
Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
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MKTG 2690 - Selected Issues in Marketing 6 hrs
Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
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MKTG 3300 - La Cultura: An Overview of Hispanic Marketing 3 hrs
Introductory course studies the importance of the U.S. Hispanic market and details the demographics, psychographics, economic impact, cultural and behavioral differences, and unique needs of the market. It also includes theory and a brief overview of race and marketing in the United States.
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MKTG 3305 - Ethnography of Culture in the Market Place 3 hrs
An ethnography of the special markets and includes experiential living in a Latino community. It will analyze cultural similarities and differences within special markets, how individuals spend their time and money, shopping habits, acculturation, assimilation, and the impact of special population on the marketplace. This course will study theory and real time cases. Students will complete ethnographic field work, social media content analyses, and employ other marketing research methodologies as they seek to understand the cultures, lifestyles, habits, needs and wants of 21st century consumers.
Offered: Spring.
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MKTG 3310 - La Campana: Creating an Effective Hispanic Marketing Campaign 3 hrs
Reviews case studies and elements of marketing plans to understand how to customize strategies to target Hispanics. This course will address effective Hispanic marketing campaigns, and culture’s effect on research, strategic planning, branding, and the marketing mix. It will also explore the use of alternative media and non-traditional sources for message delivery.
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MKTG 3331 - Principles of Marketing 3 hrs
Analysis, organization, planning, and controlling of the firm’s customer-impinging resources, policies, and activities with a view to satisfying the needs and wants of chosen customer groups at a profit.
Offered: Spring, Fall, Summer.
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MKTG 3335 - The Professional Sales Environment 3 hrs
Analysis of the sales process, including introduction to professional sales techniques and overview of crucial aspects of managing a professional sales effort.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MKTG 3331 .
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MKTG 3345 - Logistics 3 hrs
Study of the concepts, principles and techniques used in managing the physical distribution process. Topics include purchasing inventory, transportation, pricing, wholesaling and retailing. This professional seminar explores being a professional and effective marketer from sales, analytics, logistics, budgeting for ROI, spreadsheet manipulation, analytics, and data mining, to understanding ethics and supply chains as they relate to marketing communications and promotions. Students will also explore their personal professionalism and communication skills. Local business leaders and chambers of commerce will help to deliver guest lectures in key subject areas.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MKTG 3331 .
Offered: Fall.
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MKTG 3355 - Principles of Sales and Promotion 3 hrs
The relationship of policy to communication theory integration of promotional activities of the firm, including advertising, sales promotion and public relations.
Offered: Fall.
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MKTG 4193 - Special Studies in Marketing 1 hr
In-depth study of specialized topic(s) chosen by instructor. May be repeated for credit when topics vary.
Prerequisites:ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 .
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MKTG 4293 - Special Studies in Marketing 2 hrs
In-depth study of specialized topic(s) chosen by instructor. May be repeated for credit when topics vary.
Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 .
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MKTG 4315 - La Realidad: Marketing Effects on People 3 hrs
Studies the impact of historical and contemporary marketing and media images. It examines ethics and uses theory to understand how and why Hispanic marketing influences perceptions and opportunity locally, nationally and globally.
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MKTG 4320 - En Vivo: Hispanic Marketing Internship 3 hrs
Provides students with the opportunity to gain real life experience by interning with a company or agency actively involved in Hispanic marketing. Students will be expected to work under an experienced marketing manager and assist in Latino marketing projects.
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