Undergraduate Catalog 2021-2022 
    
    Nov 07, 2024  
Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]

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MKTG 3331 - Principles of Marketing

3 hour(s)
Analysis, organization, planning, and controlling of the firm’s customer-impinging resources, policies, and activities with a view to satisfying the needs and wants of chosen customer groups at a profit. Grading Basis: Letter Grade Repeatable for credit: No
Offered: Spring, Fall, Summer.



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