MKTG 4343 - Innovations in Retail Marketing

3 hour(s)

Students will study new revolutionary innovations in retail and business models. They will complete real time case studies and primary research to evaluate new model effectiveness and track trends to create new retail and marketing models of their own.
Grading Basis: Letter Grade
Is this course repeatable for credit? No
Prerequisites: MKTG 3331.
Offered: Spring.