MKTG 4395 - Marketing Management

3 hour(s)

Senior level courses for marketing majors to be taken in graduating semester, if possible. Stresses the strategic planning and implementation of the marketing mix in competitive environments and the integration of the marketing function within the organization; extensive case analysis and individual and group projects.
Grading Basis: Letter Grade
Is this course repeatable for credit? No
Prerequisites: Nine hours in Marketing or instructor approval.
Offered: Fall.