Undergraduate Catalog 2015-2016

Feb 17, 2025

HELP

Undergraduate Catalog 2015-2016 [ARCHIVED CATALOG]

Marketing, BBA

Print Degree Planner (opens a new window) |

This major does not require a minor.

Total number of hours required for this degree:
120 semester hours

Total number of hours required (not including prerequisites) in major:
66 semester hours

Total number of advanced hours required in major:
51 semester hours

Specific Courses Required in Major:

MKTG 3305 - Ethnography of Culture in the Market Place 3 hrs
MKTG 3331 - Principles of Marketing 3 hrs
MKTG 3345 - Logistics 3 hrs or
MKTG 3355 - Principles of Sales and Promotion 3 hrs
MKTG 4330 - Executing Campaign for a Latino Community Research Project 3 hrs
MKTG 4343 - Innovations in Retail Marketing 3 hrs
MKTG 4345 - Principles in Advertising 3 hrs
MKTG 4325 - Marketing Research Project 3 hrs or
MKTG 4375 - Consumer Behavior 3 hrs
MKTG 4385 - International Marketing and Emerging Markets 3 hrs
MKTG 4391 - Marketing Internship 3 hrs
MKTG 4395 - Marketing Management 3 hrs
BADM 3343 - Research Methods 3 hrs
MGMT 4395 - Business and Society 3 hrs
MGMT 3344 - Production/Operations Management 3 hrs
ECON 2301 - Principles of Economics I 3 hrs
MATH 1304 - College Algebra 3 hrs
6 advanced hours in business courses
36 hours in the Bachelor of Business Administration Core

Suggested Sequence of Courses:

Required for BBA in Marketing

Fall - Year One

One of the Following: 3 hrs

One of the Following: 3 hrs

Total: 15 hrs

Spring - Year One

ECON 2301 - Principles of Economics I 3 hrs
ENGL 1314 - Composition II 3 hrs

One of the Following: 3 hrs

One of the Following: 3-4 hrs

One of the Following: 3 hrs

POLS 1301 - American Government 3 hrs
PSYC 1305 - Introduction to Psychology 3 hrs
SOCI 1301 - Introduction to Sociology 3 hrs

Total: 15-16 hrs

Fall - Year Two

ACCT 2311 - Principles of Accounting I 3 hrs
MKTG 3331 - Principles of Marketing 3 hrs
PHIL 2321 - Introduction to Philosophy 3 hrs
Foreign Language 3-4 hrs (GE) or
Multicultural Course 3-4 hrs (GE)

One of the Following: 3-4 hrs

Total: 15-17 hrs

Spring - Year Two

ACCT 2312 - Principles of Accounting II 3 hrs
ECON 2302 - Principles of Economics II 3 hrs
MATH 2303 - Probability and Statistics 3 hrs or
PSYC 3381 - Statistics 3 hrs
Foreign Language 3-4 hrs (GE) or
Multicultural Course 3-4 hrs (GE)

One of the Following: 3 hrs

Total: 15-16 hrs

Fall - Year Three

BADM 3362 - Legal Concepts of Business I 3 hrs
CISS 3350 - Information Systems and Information Technology 3 hrs
FINC 3321 - Business Finance 3 hrs
MGMT 3350 - Principles of Management 3 hrs
MKTG 3345 - Logistics 3 hrs or
MKTG 3355 - Principles of Sales and Promotion 3 hrs

Total: 15 hrs

Spring - Year Three

Total: 15 hrs

Fall - Year Four

BADM 3343 - Research Methods 3 hrs
MKTG 4325 - Marketing Research Project 3 hrs or
MKTG 4375 - Consumer Behavior 3 hrs
MKTG 4330 - Executing Campaign for a Latino Community Research Project 3 hrs
MKTG 4395 - Marketing Management 3 hrs
MGMT 3344 - Production/Operations Management 3 hrs

Total: 15 hrs

Spring - Year Four

Total: 15 hrs

Note(s):

The following components are required in all degrees:
General education, major, and validation of completion of:

overall semester hours - 120
institutional semester hours - 45
overall advanced hours - 36
institutional advanced hours - 24

Foreign language requirement, if any:
None

Acceptable minor fields:
None required (see “Minors for School of Business and Leadership Students” in the introduction to the SBL section)

Back to Top | Print Degree Planner (opens a new window) |