Marketing, BBA

Specific Courses Required in Major:

• BADM 3343 - Research Methods 3 hrs
• CISS 3350 - Information Systems and Information Technology 3 hrs
• MGMT 3344 - Production/Operations Management 3 hrs
• MKTG 3305 - Ethnography of Culture in the Marketplace 3 hrs
• MKTG 3345 - Logistics 3 hrs or
• MKTG 3355 - Principles of Sales and Promotion 3 hrs
• MKTG 4330 - Executing Campaign for a Latino Community Research Project 3 hrs
• MKTG 4343 - Innovations in Retail Marketing 3 hrs
• MKTG 4345 - Principles in Advertising 3 hrs
• MKTG 4325 - Marketing Research Project 3 hrs or
• MKTG 4375 - Consumer Behavior 3 hrs
• MKTG 4385 - International Marketing and Emerging Markets 3 hrs
• MKTG 4391 - Marketing Internship 3 hrs
• MKTG 4395 - Marketing Management 3 hrs
• 6 advanced hours in business courses
• 39 hours in the Bachelor of Business Administration Core  

Suggested Sequence of Courses:

Required for BBA in Marketing

Note(s):

The following components are required in all degrees:
General education, major, and validation of completion of:

• overall semester hours - 121
• institutional semester hours - 45
• overall advanced hours - 36
• institutional advanced hours - 24

Foreign language requirement, if any:
None

Acceptable minor fields:
None required (see “Minors for School of Business and Leadership  Students” in the introduction to the SBL section)