Marketing, BBA

This major does not require a minor.

Total number of hours required for this degree:
121 semester hours

Total number of hours required in major:
81 semester hours

Total number of advanced hours required in major:
69 semester hours

Accelerated BBA-MKTG to MBA, MS BUSA, MSFA, MS NPMT, MSOL

Undergraduate students may earn credit toward the following degrees while completing a Bachelor of Business Administration (BBA) in Marketing (MKTG) through the Business Accelerated Bachelor’s to Master’s (ABM) degree program: Master of Business Administration (MBA), Master of Science in Business Analytics (MS BUSA), Master of Science in Financial Analysis (MSFA), Master of Science in Nonprofit Management (MS NPMT), and Master of Science in Organizational Leadership (MSOL). Students accepted into the Business ABM program will be eligible to take up to two courses (six credit hours) from the list of courses below concurrently with their undergraduate courses, depending on the particular graduate program. These two courses will count toward both the aforementioned graduate degree(s) and the advanced business-related course requirement in the undergraduate MKTG degree. The graduate courses also allow undergraduate students to build specific career-oriented focus areas that expand on advanced undergraduate course work.

Students in the Business Accelerated Bachelor-to-Master (ABM) degree program must adhere to the following admission requirements, deadlines, and specific program restrictions:

Admission Requirements

1. Current OLLU student
2. Overall GPA: 3.0 at time of application, prior to enrolling in first graduate course, and in semesters in which enrolled in graduate courses while an undergraduate student
3. GPA in major: 3.0 at time of application, prior to enrolling in first graduate course, and in semesters in which enrolled in graduate courses while an undergraduate student
4. At time of application, completed 75 or more credit hours that apply to a BBA in MKTG undergraduate degree with grades of C- or higher in all major requirements
5. Prior to enrolling in first graduate course, completed 90 or more credit hours that apply to the MKTG undergraduate degree with grades of C- or higher in all major requirements completed
6. Two faculty endorsements, submitted by:
   1. Student’s faculty advisor
   2. Another full-time faculty member in the ABM discipline

Deadlines

• To begin taking graduate course in summer or fall semesters: February 1
• To begin taking graduate courses in the spring semester: September 1

Restrictions: Master of Business Administration (MBA)

1. Maximum number of master’s level courses that can be taken: 2
2. Courses that must be taken prior to taking any graduate courses:

ACCT 2311     Principles of Accounting I

ACCT 2312     Principles of Accounting II

CISS 1310      Current Concepts of Information and Computer Technology

ECON 2301     Principles of Economics I

ECON 2302     Principles of Economics II

ENGL 1313      Composition I (or equivalent)
ENGL 1314      Composition II
MATH 1304      College Algebra

MGMT 3350     Principles of Management

3. Graduate courses that may be taken by ABM students*:

ACCT 8310     Managerial Control Systems

BLAW 8301     Legal and Ethical Environment of Business and Global Decision Making (substitutes for BADM 3362  

CISS 8319       Information Systems for Management (substitutes for CISS 3350  

ECON 8305     The Economics of Global Business Conditions

FINC 8329       Corporate Finance (substitutes for FINC 3321 )

MGMT 8334    Management Theory and Decision-Making Practices

MGMT 8347    Supply Chain and Operations Management (prerequisites are BADM 3318  and MGMT 3344  with grade of C- or better)

MKTG 8305     Marketing Strategies and Policies (prerequisite is MKTG 3331  with grade of C- or better)

4. Students may take courses beyond the minimum required courses for their major, but no more than 6 credit hours of graduate courses per semester
5. Students must be concurrently enrolled in at least 6 credit hours of undergraduate courses

6. Must receive a B- or better in graduate courses in order for the class to count toward a master’s degree (Courses with a grade lower than B- will need to be repeated in the master’s program)
7. Must receive a grade of C- or better for graduate courses to count toward the undergraduate major

Restrictions: Master of Science in Business Analytics (MS BUSA)

1. Maximum number of master’s level courses that can be taken: 2
2. Courses that must be taken prior to taking any graduate courses:

ACCT 2311      Principles of Accounting I

ACCT 2312      Principles of Accounting II

BADM 3318     Business Analytics I

CISS 1310       Current Concepts of Information and Computer Technology

ECON 2301     Principles of Economics I

ECON 2302     Principles of Economics II

ENGL 1313      Composition I (or equivalent)
ENGL 1314      Composition II
MATH 1304      College Algebra

MKTG 3331     Principles of Marketing

3. Graduate courses that may be taken by ABM students*:

BUSA 8325     Mathematics for Finance & Business Analytics 

BUSA 8339     Dashboards, Scorecards and Visualization

CISS  8341     Database Management Systems (prerequisite is CISS 3350  with grade of C- or better)

ECON 8310    Microeconomics with Econometric Applications

FINC  8330     Data Analytics in Finance

MKTG 8310    Marketing Analytics (substitutes for MKTG 4325            

4. Students may take courses beyond the minimum required courses for their major, but no more than 6 credit hours of graduate courses per semester
5. Students must be concurrently enrolled in at least 6 credit hours of undergraduate courses
6. Must receive a B- or better in graduate courses in order for the class to count toward a master’s degree (Courses with a grade lower than B- will need to be repeated in the master’s program)
7. Must receive a grade of C- or better for graduate courses to count toward the undergraduate major

Restrictions: Master of Science in Financial Analysis (MSFA)

1. Maximum number of master’s level courses that can be taken: 2
2. Courses that must be taken prior to taking any graduate courses:

ACCT 2311      Principles of Accounting I

ACCT 2312      Principles of Accounting II

CISS 1310       Current Concepts of Information and Computer Technology

ECON 2301     Principles of Economics I

ECON 2302     Principles of Economics II

ENGL 1313      Composition I (or equivalent)
ENGL 1314      Composition II
MATH 1304      College Algebra

FINC 3321        Business Finance

3. Graduate courses that may be taken by ABM students*:

FINC 8301      Financial Economic Theory

FINC 8302      Statistical Analysis in Finance

FINC 8303      Math for Finance and Business Analytics

FINC 8305      Corporate Reports & Fin. Stat. Analysis

FINC 8311       Valuation and Portfolios

FINC 8329      Corporate Finance

FINC 8330      Data Analytics in Finance

4. Students may take courses beyond the minimum required courses for their major, but no more than 6 credit hours of graduate courses per semester
5. Students must be concurrently enrolled in at least 6 credit hours of undergraduate courses
6. Must receive a B- or better in graduate courses in order for the class to count toward a master’s degree (Courses with a grade lower than B- will need to be repeated in the master’s program)
7. Must receive a grade of C- or better for graduate courses to count toward the undergraduate major

Restrictions: Master of Science in Nonprofit Management (MS NPMT)

1. Maximum number of master’s level courses that can be taken: 2
2. Courses that must be taken prior to taking any graduate courses:

ACCT 2311     Principles of Accounting I

ACCT 2312     Principles of Accounting II

CISS 1310      Current Concepts of Information and Computer Technology

ECON 2301    Principles of Economics I

ECON 2302    Principles of Economics II

ENGL 1313     Composition I (or equivalent)
ENGL 1314     Composition II
MATH 1304     College Algebra

MGMT 3350     Principles of Management

MKTG 3331      Principles of Marketing

3. Graduate courses that may be taken by ABM students*:

NPMT 8305     Marketing for Nonprofits

NPMT 8307     Talent Volunteer and Diversity Management in Nonprofits

NPMT 8310     Finance Accounting for Nonprofits

NPMT 8311     Social Media and Information Technology for nonprofits

NPMT 8314     Quality and Risk Management of Nonprofits (prerequisite is BADM 3318  with grade of C- or better)

4. 6 credit hours of graduate courses per semester
5. Students must be concurrently enrolled in at least 6 credit hours of undergraduate courses
6. Must receive a B- or better in graduate courses in order for the class to count toward a master’s degree (Courses with a grade lower than B- will need to be repeated in the master’s program)
7. Must receive a grade of C- or better for graduate courses to count toward the undergraduate major

Restrictions: Master of Science in Organizational Leadership (MSOL)

1. Maximum number of master’s level courses that can be taken: 2
2. Courses that must be taken prior to taking any graduate courses:

ENGL 1313      Composition I (or equivalent)
ENGL 1314      Composition II
MATH 1304      College Algebra

3. Graduate courses that may be taken by ABM students*:

LEAD 6314     Leadership Decision Making

LEAD 6351     Readings in Leadership

LEAD 6360     Multicultural Issues in Leadership

LEAD 6362     Written Communication for Leaders

4. Students may take courses beyond the minimum required courses for their major, but no more than 6 credit hours of graduate courses per semester
5. Students must be concurrently enrolled in at least 6 credit hours of undergraduate courses
6. Must receive a B- or better in graduate courses in order for the class to count toward a master’s degree (Courses with a grade lower than B- will need to be repeated in the master’s program)
7. Must receive a grade of C- or better for graduate courses to count toward the undergraduate major