Marketing Minor

Requirement

The minor in marketing is available to all OLLU undergraduate students. This minor is designed for any student to become more knowledgeable about marketing. Marketing complements and strengthens all major fields of study.  Adding marketing to your degree can enhance your marketability and skills in any field, whether it be working on marketing for a profit or non-profit institution. The marketing minor also provides excellent preparation for graduate programs in business.

To earn a marketing minor, you must:

• Take all marketing minor courses for a letter grade.
• At least 4 courses toward the minor must be taken at OLLU.

Take the following required courses:

• MKTG 3305 - Ethnography of Culture in the Marketplace 3 hour(s)
• MKTG 3331 - Principles of Marketing 3 hour(s)
• MKTG 4330 - Executing Campaign for a Latino Community Research Project 3 hour(s) or
• MKTG 4385 - International Marketing and Emerging Markets 3 hour(s)
• MKTG 4395 - Marketing Management 3 hour(s)