Undergraduate Catalog 2017-2018 
    
    Apr 26, 2024  
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

Courses


  

 

Kinesiology

  
  • KINE 1141WA - Aquatics - Water Aerobics

    1 hr
    Activity courses are numbered 1101-1261. All courses are coeducational unless otherwise indicated; may be taken for credit once.
    Fee: $4.
  
  • KINE 1241 - ARC Lifeguard Training

    2 hrs
    American Red Cross Lifeguard Training certification.
    Prerequisite: KINE 1141 - Aquatics  or equivalent.
    Fee: $9.
  
  • KINE 1261 - Outdoor Education

    2 hrs
    Basic skills involving camp craft, trips, nature and recreational activities.
    Fee: $18.
  
  • KINE 1310 - Foundations of Kinesiology

    3 hrs
    Overview of the kinesiology sub-disciplines and professional opportunities. Historical, philosophical, sociological, psychological, biomechanical and physiological aspects of kinesiology.
    Offered: Spring.
  
  • KINE 2190 - Selected Issues in Kinesiology

    1 hr
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
    Fee: varies with topic.
  
  • KINE 2290 - Selected Issues in Kinesiology

    2 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
    Fee: varies with topic.
  
  • KINE 2310 - Wellness Lifestyle

    3 hrs
    An analysis of a healthy existence based on the seven dimensions of wellness. Wellness encompasses not only the body, but also emotions, thoughts, attitudes and feelings.
    Offered: Fall, Spring.
  
  • KINE 2315 - Measurement and Evaluation

    3 hrs
    Measurement theory and statistics used in the analysis, evaluation, and interpretation of data regarding human performance in different environments.
  
  • KINE 2372 - First Aid/CPR and Personal Safety

    3 hrs
    The American Red Cross First Aid Responding to Emergencies certification course. How to recognize and respond to emergencies before medical help arrives. Personal safety information, skills, habits and attitudes.
    Fee: $20.
    Offered: Fall, Spring.
  
  • KINE 2390 - Selected Issues in Kinesiology

    3 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
    Fee: varies with topic.
  
  • KINE 2490 - Selected Issues in Kinesiology

    4 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
    Fee: varies with topic.
  
  • KINE 2590 - Selected Issues in Kinesiology

    5 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
    Fee: varies with topic.
  
  • KINE 2690 - Selected Issues in Kinesiology

    6 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
    Fee: varies with topic.
  
  • KINE 3281 - Advanced Techniques

    2 hrs
    Evaluation and analysis of motor performance as related to exercise and/or sport; construction of lesson plans for teaching units; coaching and officiating techniques. May be repeated for credit when topics vary.
    Prerequisite: Junior standing or consent of the instructor.
  
  • KINE 3333 - Exercise and Sports Psychology

    3 hrs
    Student will develop an understanding of human thought, emotion, and behavior in physical activity by studying the psychological aspects of fitness, exercise, health, and wellness, as well as the aspects of competitive sport participation.
    Prerequisite: PSYC 1305 .
    Offered: Spring of Odd Years.
  
  • KINE 3351 - Teaching Health/Physical Education: Elementary

    3 hrs
    Objectives, methods and materials for teaching health and physical education for elementary school.
    Fee: $5.
  
  • KINE 3352 - Teaching Health/Physical Education: Secondary

    3 hrs
    Objectives, strategies, methods and materials for teaching health and physical education from middle school through high school.
    Offered: Fall, Spring.
  
  • KINE 3360 - Physiology of Exercise

    3 hrs
    Physiological bases of exercise and physical conditioning; measurement of metabolic and neuromuscular efficiency during exercise; introduction to the neurological basis of motor learning.
    Prerequisite: BIOL 1421 , BIOL 1422 .
    Fee: $20.
    Offered: Spring of Odd Years.
  
  • KINE 3365 - Motor Development

    3 hrs
    Identify and examine the characteristics and current issues related to the physical growth, development, and motor performance of human beings across the lifespan.
    Prerequisites: BIOL 1421 , BIOL 1422 .
    Offered: Fall of Even Years.
  
  • KINE 3374 - Prevention and Care of Athletic Injuries

    3 hrs
    Study of proper training and conditioning. Techniques and procedures for emergencies; diagnostic, preventive and remedial measures. Organization of a training room.
    Prerequisites: KINE 2310 , KINE 2372 , BIOL 1421 , BIOL 1422 .
    Fee: $20.
    Offered: Fall of Odd Years.
  
  • KINE 3375 - Exercise and Sports Sociology

    3 hrs
    Develop an understanding of the shared beliefs and social practices of exercise and sports activities in a multicultural society.
    Prerequisite: SOCI 1301 .
    Offered: Spring of Even Years.
  
  • KINE 3377 - Analysis of Human Movement

    3 hrs
    Scientific analysis of fundamental movements and basic movement patterns; application of biomechanical and anatomical kinesiology principles to human motion; application to teaching movement.
    Prerequisite: BIOL 1421 , BIOL 1422 .
    Fee: $20.
    Offered: Spring of Even Years.
  
  • KINE 3381 - Advanced Techniques

    3 hrs
    Evaluation and analysis of motor performance as related to exercise and/or sport; construction of lesson plans for teaching units; coaching and officiating techniques. May be repeated for credit when topics vary.
    Prerequisite: Junior standing or consent of the instructor.
  
  • KINE 4160 - Selected Topics in Kinesiology

    1 hr
    In-depth study of specialized topic chosen by instructor. May be repeated for credit when topics vary.
    Fee: varies with topic.
  
  • KINE 4260 - Selected Topics in Kinesiology

    2 hrs
    In-depth study of specialized topic chosen by instructor. May be repeated for credit when topics vary.
    Fee: varies with topic.
  
  • KINE 4331 - Sports Management

    3 hrs
    Develop an understanding of the organizational and administrative principles for directing programs and facilities in physical education, intramurals and athletics, as well as the sport, fitness, and leisure industries.
    Prerequisite: Junior standing or consent of instructor.
    Offered: Spring of Odd Years.
  
  • KINE 4335 - Physical Aging

    3 hrs
    Develop an understanding of the anatomical, physiological, social and emotional changes that accompany the aging process and their implications in human movement. Health promotion and maintenance, disease prevention, and exercise program development will also be studied.
    Prerequisite: Junior standing or consent of instructor.
    Offered: Fall of Odd Years.
  
  • KINE 4350 - Senior Seminar in Kinesiology

    3 hrs
    Integration of knowledge and practice of kinesiology and individual professional activity at an advanced level using research, oral presentation, a series of conferences and role playing experiences related to the various aspects of kinesiology as a career. Internships, employment opportunities, ethical issues, and other related activities are reviewed.
    Prerequisites: 24 semester hours of KINE.
    Offered: Spring of Even Years.
  
  • KINE 4355 - Senior Experience in Kinesiology

    3 hrs
    Includes internship, research, student teaching.
    Prerequisites: 20 semester hours of KINE.
    Offered: Fall, Spring.
  
  • KINE 4360 - Selected Topics in Kinesiology

    3 hrs
    In-depth study of specialized topic chosen by instructor. May be repeated for credit when topics vary.
    Fee: varies with topic.
  
  • KINE 4460 - Selected Topics in Kinesiology

    4 hrs
    In-depth study of specialized topic chosen by instructor. May be repeated for credit when topics vary.
    Fee: varies with topic.
  
  • KINE 4560 - Selected Topics in Kinesiology

    5 hrs
    In-depth study of specialized topic chosen by instructor. May be repeated for credit when topics vary.
    Fee: varies with topic.
  
  • KINE 4660 - Selected Topics in Kinesiology

    6 hrs
    In-depth study of specialized topic chosen by instructor. May be repeated for credit when topics vary.
    Fee: varies with topic.

Leadership Studies

  
  • LEAD 3190 - Selected Topics in Leadership

    1 hr
    In-depth study of specialized topic chosen by instructor. May be repeated for credit with departmental approval.
  
  • LEAD 3192 - Being a Leader

    1 hr
    Students are introduced to leadership qualities and traits, including integrity, dedication, magnanimity, humility, creativity, and fairness. The students will learn the difference between managers and leaders. Students are introduced to conflict management skills. The lessons are presented by using case studies, small learning teams, and guest lecturers. Upon completion of this course, students will have a good understanding of the leadership traits required to lead in today’s dynamic environment.
  
  • LEAD 3194 - Climbing the Ladder in Corporate America

    1 hr
    Students are introduced to leadership qualities and traits, including integrity, dedication, magnanimity, humility, creativity, and fairness. The students will learn the difference between managers and leaders. Students are introduced to conflict management skills. The lessons are presented by using case studies, small learning teams, and guest lecturers. Upon completion of this course, students will have a good understanding of the leadership traits required to lead in today’s dynamic environment.
  
  • LEAD 3196 - Starting Growing and Maintaining a Business

    1 hr
    Students are introduced to leadership qualities and traits, including integrity, dedication, magnanimity, humility, creativity, and fairness. The students will learn the difference between managers and leaders. Students are introduced to conflict management skills. The lessons are presented by using case studies, small learning teams, and guest lecturers. Upon completion of this course, students will have a good understanding of the leadership traits required to lead in today’s dynamic environment.
  
  • LEAD 3290 - Selected Topics in Leadership

    2 hrs
    In-depth study of specialized topic chosen by instructor. May be repeated for credit with departmental approval.
  
  • LEAD 3300 - Foundations of Leadership

    3 hrs
    Introduction to the history and theory of leadership, to critical thinking and methods of inquiry as they bear on the subject of leadership, to the ethics of leadership, to basic leadership competencies, to relevant leadership contexts, and to leading groups and individuals.
  
  • LEAD 3301 - History and Theories of Leadership

    3 hrs
    History of theories of leadership. Analysis of historical concepts and contemporary theories of leadership. Emphasis on application of theoretical concepts, and to actual leadership situations.
  
  • LEAD 3302 - Leadership in Organizations and Society

    3 hrs
    Focus on leadership theory and research within and across formal organization settings such as public/private, profit/non-profit, professional/non-professional, and unitary/multi-divisional. Examination of rational, natural and open systems and how leadership differs in each system.
    Prerequisite: LEAD 3300 .
  
  • LEAD 3311 - Multi-Cultural Issues in Leadership Bilingually Taught

    3 hrs
    Examines cultural styles of leadership and various leaderships styles which can be employed in different cultural settings. Students will examine the role of culture in attitudes toward society, family and work. The course will be taught bilingually in both Spanish and English.
    Prerequisites; SPAN 1411 , SPAN 1412 , SPAN 2311 , SPAN 2312 , LEAD 3300 . May not receive credit for LEAD 3311 and LEAD 3312 .
  
  • LEAD 3312 - Multi-Cultural Issues in Leadership

    3 hrs
    Examines cultural styles of leadership and various leadership styles which can be employed in different cultural settings. Students will examine the role of culture in attitudes toward society, family and work.
    Prerequisite: LEAD 3300 . May not receive credit for LEAD 3311  and LEAD 3312.
  
  • LEAD 3314 - Gender Issues in Leadership

    3 hrs
    Examines gender issues by exploring how gender influences human development, achievement, self-concepts, family roles, work life and social institutions such as the legal system. Gender perceptions as they relate to leadership styles will be explored in detail.
    Prerequisite: LEAD 3300 .
  
  • LEAD 3333 - Leadership in Community and Political Contexts

    3 hrs
    Examination of leadership in non-profit sector organizations ranging from national to small neighborhood associations. Examination of responsibility for leadership as it pertains to voluntary organizations. Informal and formal processes by which power and authority are exercised and leadership is selected within a political system in various settings.
    Prerequisite: LEAD 3300 .
  
  • LEAD 3390 - Selected Topics in Leadership

    3 hrs
    In-depth study of specialized topic chosen by instructor. May be repeated for credit with departmental approval.
  
  • LEAD 4303 - Leadership Decision Process

    3 hrs
    Focus on models and techniques that support effective and efficient decision processes. Provides experiential focus on the identification and avoidance of known cultural and cognitive biases, and other process pitfalls that can seriously hinder successful leadership decision-making.
    Prerequisite: LEAD 3300 .
  
  • LEAD 4304 - Leadership Systems: Strategy and Process

    3 hrs
    Focus on strategic planning methodologies and issues leaders must address. Emphasis will be on application of contemporary theory, methods and techniques for developing and sustaining organizational strategies.
    Prerequisites: LEAD 3300 , LEAD 4303 .

Management

  
  • MGMT 2190 - Selected Issues in Management

    1 hr
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MGMT 2290 - Selected Issues in Management

    2 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MGMT 2390 - Selected Issues in Management

    3 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MGMT 2490 - Selected Issues in Management

    4 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MGMT 2590 - Selected Issues in Management

    5 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MGMT 2690 - Selected Issues in Management

    6 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MGMT 2790 - Selected Issues in Management

    7 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MGMT 2890 - Selected Issues in Management

    8 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MGMT 2990 - Selected Issues in Management

    9 hrs
    Introduction to specialized topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MGMT 3344 - Production/Operations Management

    3 hrs
    Decision models and their use in production and operations management. Introduction to basic quantitative methods with emphasis on analytical techniques and optimal control, combined with practical usage of computer software. Forecasting, resource allocation, waiting line, capital budgeting, inventory, and quality control among other areas considered.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3350 , three semester hours of statistics.
    Offered: Fall, Summer.
  
  • MGMT 3346 - Purchasing and Material Management

    3 hrs
    Acquisition of goods and services from needs assessment, negotiation, purchasing procedures, vendor relations, contract management, receiving, inventory and materials management, and production control, with domestic and international approaches.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 .
  
  • MGMT 3348 - Productivity and Quality Management

    3 hrs
    Study of the processes used to manage and improve quality and productivity in production and service environments. Uses systems management approach to apply continuous improvement philosophies and tools with applied projects.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3344 , three semester of statistics.
  
  • MGMT 3350 - Principles of Management

    3 hrs
    An introduction to the environment and management of today’s organizations. Overview of management functions, theory, organizational development and operational effectiveness. Emphasis on individual and team behavior, managerial decision-making and communication, social responsibility and ethical professional conduct.
    Offered: Fall, Summer.
  
  • MGMT 3352 - Organizational Behavior

    3 hrs
    Analysis of individuals, group and organization-level behavior as factors in organizational productivity. Emphasis on fundamental concepts crucial to effective utilization of human resources, including human learning, motivation, attitudes, communication, perception, cultural diversity and change.
    Prerequisite: MGMT 3350 .
    Fee: $50.
    Offered: Spring.
  
  • MGMT 3354 - Human Resources Management

    3 hrs
    Examines the nature of human resource development and utilization through planning, forecasting, job design, recruitment, selection, training, assessment and structuring of reward systems. Emphasizes the development of a highly motivated and productive workforce; explores the impact of intercultural differences and the complexities of human resources management in a global society.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3350 .
    Offered: Spring.
  
  • MGMT 3355 - Selection and Training of Personnel

    3 hrs
    Analysis and projection of manpower needs; testing, evaluation, selection and orientation of current and prospective personnel; design and administration of training programs.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3350 .
    Offered: Spring.
  
  • MGMT 3357 - Compensation Administration

    3 hrs
    Internal and external determinants of compensation within an organization; role of job analysis, job evaluation and compensation survey; analysis of total compensation package, including monetary and non-monetary rewards; problem encountered in compensation administration.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3350 .
    Offered: Fall.
  
  • MGMT 4351 - Industrial Relations

    3 hrs
    Description and analysis of management’s labor relations philosophy and practices in union recognition, collective bargaining, grievance management and current trends and issues in American labor relations.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3350 .
  
  • MGMT 4361 - Intercultral Communication in the Global Workplace

    3 hrs
    Designed to sensitize supervisors and employees to the dynamics of the multicultural workplace and the value of diverse belief and value systems. Examines personal styles and biases, perception of differences and culture shock. Offers practical guidelines for cross-cultural patterns of written and oral communication and a broad range of issues and skills crucial to intercultural encounters.
    Prerequisites: ENGL 1313 , ENGL 1314 .
    Offered: Spring.
  
  • MGMT 4391 - Management Internship

    3 hrs
    A practice based learning opportunity, with a business, governmental or non-profit employer supervised by a sponsoring faculty member. Research and written reports required.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , CISS 1310 , MGMT 3350 , faculty approval and completion of an approved Academic Internship Learning Plan.
  
  • MGMT 4393 - Special Studies in Management

    3 hrs
    In-depth study of specialized topic(s) chosen by instructor. May be repeated for credit when topics vary.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MGMT 3350 .
  
  • MGMT 4395 - Business and Society

    3 hrs
    Moral and social content of business decision making, including the historical development of social responsibility in national and international business; contemporary ethnic and social issues confronting multinational corporations today.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 .
    Offered: Fall, Summer.
  
  • MGMT 4396 - Management Strategy and Policy

    3 hrs
    Integrative approach to strategy formulation and implementation from domestic and international perspectives. Primary areas of business are emphasized throughout integration of functional knowledge with social, political, ethical, technological and international dimensions of managerial decision making.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , CISS 1310 , FINC 3321 , MGMT 3344 , MGMT 3350 , MKTG 3331 , three semester hours of statistics, senior standing (90 semester hours).
    Testing Fee: $25.
    Offered: Spring, Summer.

Marketing

  
  • MKTG 2190 - Selected Issues in Marketing

    1 hr
    Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MKTG 2290 - Selected Issues in Marketing

    2 hrs
    Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MKTG 2390 - Selected Issues in Marketing

    3 hrs
    Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MKTG 2490 - Selected Issues in Marketing

    4 hrs
    Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MKTG 2590 - Selected Issues in Marketing

    5 hrs
    Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MKTG 2690 - Selected Issues in Marketing

    6 hrs
    Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
  
  • MKTG 3300 - La Cultura: An Overview of Hispanic Marketing

    3 hrs
    Introductory course studies the importance of the U.S. Hispanic market and details the demographics, psychographics, economic impact, cultural and behavioral differences, and unique needs of the market. It also includes theory and a brief overview of race and marketing in the United States.
  
  • MKTG 3305 - Ethnography of Culture in the Market Place

    3 hrs
    An ethnography of the special markets and includes experiential living in a Latino community. It will analyze cultural similarities and differences within special markets, how individuals spend their time and money, shopping habits, acculturation, assimilation, and the impact of special population on the marketplace. This course will study theory and real time cases. Students will complete ethnographic field work, social media content analyses, and employ other marketing research methodologies as they seek to understand the cultures, lifestyles, habits, needs and wants of 21st century consumers.
    Offered: Spring.
  
  • MKTG 3310 - La Campana: Creating an Effective Hispanic Marketing Campaign

    3 hrs
    Reviews case studies and elements of marketing plans to understand how to customize strategies to target Hispanics. This course will address effective Hispanic marketing campaigns, and culture’s effect on research, strategic planning, branding, and the marketing mix. It will also explore the use of alternative media and non-traditional sources for message delivery.
  
  • MKTG 3331 - Principles of Marketing

    3 hrs
    Analysis, organization, planning, and controlling of the firm’s customer-impinging resources, policies, and activities with a view to satisfying the needs and wants of chosen customer groups at a profit.
    Offered: Spring, Fall, Summer.
  
  • MKTG 3335 - The Professional Sales Environment

    3 hrs
    Analysis of the sales process, including introduction to professional sales techniques and overview of crucial aspects of managing a professional sales effort.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MKTG 3331 .
  
  • MKTG 3345 - Logistics

    3 hrs
    Study of the concepts, principles and techniques used in managing the physical distribution process. Topics include purchasing inventory, transportation, pricing, wholesaling and retailing. This professional seminar explores being a professional and effective marketer from sales, analytics, logistics, budgeting for ROI, spreadsheet manipulation, analytics, and data mining, to understanding ethics and supply chains as they relate to marketing communications and promotions. Students will also explore their personal professionalism and communication skills. Local business leaders and chambers of commerce will help to deliver guest lectures in key subject areas.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MKTG 3331 .
    Offered: Fall.
  
  • MKTG 3355 - Principles of Sales and Promotion

    3 hrs
    The relationship of policy to communication theory integration of promotional activities of the firm, including advertising, sales promotion and public relations.
    Offered: Fall.
  
  • MKTG 4193 - Special Studies in Marketing

    1 hr
    In-depth study of specialized topic(s) chosen by instructor. May be repeated for credit when topics vary.
    Prerequisites:ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 .
  
  • MKTG 4293 - Special Studies in Marketing

    2 hrs
    In-depth study of specialized topic(s) chosen by instructor. May be repeated for credit when topics vary.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 .
  
  • MKTG 4315 - La Realidad: Marketing Effects on People

    3 hrs
    Studies the impact of historical and contemporary marketing and media images. It examines ethics and uses theory to understand how and why Hispanic marketing influences perceptions and opportunity locally, nationally and globally.
  
  • MKTG 4320 - En Vivo: Hispanic Marketing Internship

    3 hrs
    Provides students with the opportunity to gain real life experience by interning with a company or agency actively involved in Hispanic marketing. Students will be expected to work under an experienced marketing manager and assist in Latino marketing projects.
  
  • MKTG 4325 - Marketing Research Project

    3 hrs
    Research methods course allows students to gather and analyze secondary data and to conduct primary research on a service-learning project that will be completed in the next semester. Student will conduct research for a business or organization that wants to target community and/or nonprofit markets. Students learn and implement new models, systems and products through collaboration, field research, open sourcing, social media analytics, and research. Upon completion of this course, students will have completed background and primary research and form a plan to create a new innovation.
    Offered: Fall.
  
  • MKTG 4330 - Executing Campaign for a Latino Community Research Project

    3 hrs
    Allows students to use completed primary research to successfully develop and execute a comprehensive marketing campaign for a business or organization that wants to target Latino markets. This will fulfill one of the Values and Skills service learning projects.
    Offered: Fall.
  
  • MKTG 4343 - Innovations in Retail Marketing

    3 hrs
    Students will study new revolutionary innovations in retail and business models. They will complete real time case studies and primary research to evaluate new model effectiveness and track trends to create new retail and marketing models of their own.
    Prerequisites: MKTG 3331 .
    Offered: Spring.
  
  • MKTG 4345 - Principles in Advertising

    3 hrs
    This interactive course is designed to enhance the students’ understanding of the essential role advertising plays in the brand marketing process. One will learn the steps to developing great creative; generating the right insight to drive brand equity and business success; how to be a better briefer; how to assess the agency’s work; the media planning process for effective campaigns; and how to inspire their agencies to produce great work.
    Prerequisite: MKTG 3331 .
    Offered: Spring.
  
  • MKTG 4375 - Consumer Behavior

    3 hrs
    Applying behavioral concepts in the understanding and prediction of consumers in the marketplace; using behavioral analysis in forming a strategy to comprehend current and potential customers.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MKTG 3331 .
    Offered: Spring.
  
  • MKTG 4385 - International Marketing and Emerging Markets

    3 hrs
    Focuses on strategies developed by firms to enter foreign markets. An appreciation of cultural, political, environmental, legal and social influences on the full market mix. Students will actively share research on a particular emerging consumer market in the world. They will study cultures, stereotypes, customs, habits, marketplaces, development, NGO’s gatekeepers, local retail environments, marketing strategies, and multinational corporations’ innovations for the market’s consumers. Students will be involved with outside activities.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MKTG 3331 .
    Offered: Spring.
  
  • MKTG 4391 - Marketing Internship

    3 hrs
    A practice-based learning opportunity, with a business, governmental or non-profit employer supervised by a sponsoring faculty member. Students will entrepreneurially work with marketing and science faculty and seek outside resources to actually implement or formulate an innovation. Research and written reports required.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 , MKTG 3331 , faculty approval and completion of an approved Academic Internship Learning Plan.
    Offered: Spring.
  
  • MKTG 4393 - Special Studies in Marketing

    3 hrs
    In-depth study of specialized topic(s) chosen by instructor. May be repeated for credit when topics vary.
    Prerequisites: ACCT 2311 , ACCT 2312 , ECON 2301 , ECON 2302 .
  
  • MKTG 4395 - Marketing Management

    3 hrs
    Senior level courses for marketing majors to be taken in graduating semester, if possible. Stresses the strategic planning and implementation of the marketing mix in competitive environments and the integration of the marketing function within the organization; extensive case analysis and individual and group projects.
    Prerequisites: Nine hours in Marketing or instructor approval.
    Offered: Fall.

Mathematics

  
  • MATH 1301 - Mathematics for the Liberal Arts Quantitative Reasoning

    3 hrs
    College Mathematics for Liberal Arts is a course designed for liberal arts and other non-mathematics, non-science, and non-business majors, emphasizing an appreciation of the art, history, beauty, and applications of mathematics. Topics may include, but are not limited to, sets, logic, number theory, measurement, geometric concepts, and an introduction to probability and statistics.
    Prerequisite: Placement in MATH 1301 via SAT, ACT, TSI or Accuplacer placement test scores approved by department.
    Fee: $30.
    Offered: Fall, Spring.
    (GE)
  
  • MATH 1304 - College Algebra

    3 hrs
    Real numbers, relations and functions, inequalities, systems of equations, applications of algebra in a variety of fields (TCCN: 1314).
    Prerequisite: Placement in MATH 1304 via SAT, ACT, TSI or Accuplacer placement test scores approved by department.
    Fee: $30.
    Offered: Fall, Spring.
    (GE)
  
  • MATH 1306 - Essentials in Mathematics I

    3 hrs
    The first in a sequence of two three-hours courses designed for elementary education majors. Topics include study of patterns and relationships, algebraic thinking, sets, numeration systems, introduction to number theory and the real number systems and subsystem with a problem solving approach. Manipulatives, hands-on activities are used to teach content and pedagogical knowledge for the K-8th grades.
    Prerequisites: MATH 1304 .
    Offered: Fall.
 

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