MKTG 4325 - Marketing Research Project

3 hrs

Research methods course allows students to gather and analyze secondary data and to conduct primary research on a service-learning project that will be completed in the next semester. Student will conduct research for a business or organization that wants to target community and/or nonprofit markets. Students learn and implement new models, systems and products through collaboration, field research, open sourcing, social media analytics, and research. Upon completion of this course, students will have completed background and primary research and form a plan to create a new innovation.
Offered: Fall.