Graduate Catalog 2021-2022 
    
    Apr 16, 2024  
Graduate Catalog 2021-2022 [ARCHIVED CATALOG]

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BUSA 8335 - Optimal Pricing and New Product Decisions

3 hour(s)

Focuses on profit maximizing pricing strategies, through the employment of applied microeconomic theory. Emphasis will be on the use of information that is readily available at the firm level. This includes information on supply, demand, inventories, prices, market structure, profitability, and the relative competitiveness of the firm. Utilizes concepts from economics, finance, production, and operations management; thereby integrating the concepts of microeconomics with those of industrial engineering. Grading Basis: Letter Grade Repeatable for credit? No



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