BUSA 8335 - Optimal Pricing and New Product Decisions

Focuses on profit maximizing pricing strategies, through the employment of applied microeconomic theory. Emphasis will be on the use of information that is readily available at the firm level. This includes information on supply, demand, inventories, prices, market structure, profitability, and the relative competitiveness of the firm. Utilizes concepts from economics, finance, production, and operations management; thereby integrating the concepts of microeconomics with those of industrial engineering. Grading Basis: Letter Grade Repeatable for credit? No