Undergraduate Catalog 2023-2024 
    
    May 30, 2024  
Undergraduate Catalog 2023-2024
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COMM 3321 - Media Copy Writing

3 hour(s)
Techniques for writing effective advertising copy and campaigns for print, television and radio; principles and theories of communication applied to copy. Course also will introduce students to copy writing for the Web.
Grading Basis: Letter Grade
Is this course repeatable for credit? No
Prerequisite: COMM 2330  or consent of the instructor.
Offered: Spring.



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