MKTG 3300 - La Cultura: An Overview of Hispanic Marketing

3 hour(s)

Introductory course studies the importance of the U.S. Hispanic market and details the demographics, psychographics, economic impact, cultural and behavioral differences, and unique needs of the market. It also includes theory and a brief overview of race and marketing in the United States.
Grading Basis: Letter Grade
Is this course repeatable for credit? No