MKTG 4375 - Consumer Behavior

3 hour(s)

Applying behavioral concepts in the understanding and prediction of consumers in the marketplace; using behavioral analysis in forming a strategy to comprehend current and potential customers.
Grading Basis: Letter Grade
Is this course repeatable for credit? No
Prerequisites: ACCT 2311, ACCT 2312, ECON 2301, ECON 2302, MKTG 3331.
Offered: Spring.