MKTG 8320 - International Marketing

3 hour(s)

Examines the challenge of entering and operating effectively in foreign markets. Decisions must be made on objectives, strategies, market selection, adaptation of products, logistics, communication channels and message structure, and systems of marketing organization and control. Cultural issues are emphasized. Requires development of a marketing plan.
Grading Basis: Letter Grade
Is this course repeatable for credit? No
Prerequisite(s): MKTG 8305.