NPMT 8305 - Nonprofit Outcomes-Oriented Marketing

3 hour(s)

This course includes a review of marketing principles applicable to nonprofit organizations seeking favorable name recognition, audience awareness of mission need and fulfillment, and adapting marketing activities to audience receptivity and predispositions. Regulatory and legal compliance and ethical elements of truthful and transparent communications are covered. The course has two themes that alternate from one calendar year to the next to focus on different outcomes. The NPMT 8305 Nonprofit Outcomes-Oriented Marketing course may be repeated once for credit beyond three semester hours.
Grading Basis: Letter Grade
Is this course repeatable for credit? Yes