MKTG 8310 - Marketing Analytics

Prepares managers with the ability to identify and quantify competitive advantages that emanate from leveraged analytics. Students will gain keen insight into frameworks that enable them to address marketing strategies; and employ marketing analytics in order to make data-driven decisions. Topics covered include quantifying consumer value, preference measurements, attitudinal and behavioral market segmentation, consumer targeting, product management and pricing. Emphasizes real-world applications that involve frameworks, cases, short assignments, and action learning exercises.
Grading Basis: Letter Grade
Is this course repeatable for credit? No
Prerequisite(s): Prerequisite(s): Admission in the MS in Business Analytics Degree
Offered: Fall.