MKTG 8211 - Marketing Today

2 hour(s)

Examines the contemporary marketing communication to deliver value to customers. Review of advertising strategy, reasearch, customer ethnography, publicity and public relations, mass and social media, selling, and promotions. Analysis of communication strategies.
Grading Basis: Letter Grade
Is this course repeatable for credit? No
Prerequisite(s): Prerequisite: MBA student.