MKTG 8201 - Introduction to Marketing

2 hour(s)

Examines the action to deliver value to customers in the development of a marketing plan. Topics include objectives, strategies, marketing mix, market selection, adaptation of products, logistics, communication channels and message structure, and systems of marketing organization and control.
Grading Basis: Letter Grade
Is this course repeatable for credit? No
Prerequisite(s): MBA or ABM student.