Mass Communication: Public Relations Concentration, BA

Required Courses in this Major:

Specific required courses:

• COMM 2301 - Introduction to Mass Media 3 hour(s)
• COMM 2330 - Newsgathering 3 hour(s)
• COMM 2340 - Media Law 3 hour(s)
• COMM 2363 - Public Relations 3 hour(s)
• COMM 2417 - Digital News Production 4 hour(s)
• COMM 3321 - Media Copy Writing 3 hour(s)
• COMM 3338 - Marketing for the Media 3 hour(s)
• COMM 3371 - Media Publications Design 3 hour(s)
• COMM 4120 - Selected Topics in Adobe Certification Preparation 1 hour(s)
• COMM 4302 - Event Planning and Management 3 hour(s)
• COMM 4332 - Public Relations Writing 3 hour(s)
• COMM 4355 - Principles of Social Media 3 hour(s)
• COMM 4360 - Communication Theory and Research 3 hour(s)
• COMM 4374 - Student Media Practicum 3 hour(s)
• COMM 4390 - Communication Internship 3 hour(s)

Suggested Sequence of Courses:

Required for a BA in Mass Communication - Concentration - Public Relations

Note(s):

The following components are required in all degrees:

General education, major, minor, and validation of completion of:

• overall semester hours - 120
• institutional semester hours - 45
• overall advanced hours - 36
• institutional advanced hours - 24

Required General Education courses:
SPAN 1411  and SPAN 1412  or any two semesters of the same foreign language

Acceptable minor fields:
Any OLLU approved minor